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Promotion is a business tool to influence customers towards buying the products and/or services. This tool might be Advertising or other forms of it like Direct Selling etc. The word Promotion is also used specifically to refer to a particular offer given by the retailer to the customer for a specific time on specific products to boost sales.

Note

Discounts v/s Promotions
The major difference between the Discounts and Sales Promotions is that in case of discount you will need to provide it manually on the bill or maybe on the item; whereas, in case of sales promotion, it is automatically considered while saving the bill when the item is existing in the promotion. In GINESYS, the Sales Promotion is decided by the Head-Office and is flown from there to the stores, no changes can be made, whereas in Discounts, it flows from Head-Office again but discount can be provided on the need basis.

This article is a collation of all articles that will enable creation and management of Promotion through GINESYS in the mentioned order:

The number and type of products carried by retailers for purchase by consumers is defined as an Assortment of products - How To: Create Assortments
Defining a promotion is creating an offer for the customer with a buying condition which when fulfilled can get the customers good deals from their purchase - How To: Define a Promotion
1. Conditions for Promotions involving Benefit Value Assortments - How To: Define the conditions for Promotions involving Benefit Value Assortments
2. Conditions for Quantity based Simple Benefit Promotions - How To: Define the conditions for Quantity based Simple Benefit Promotions
3. Conditions for Quantity based Slab wise Benefit Promotion - How To: Define the conditions for Quantity based Slab wise Benefit Promotion
4. Conditions for Value based Slab wise Benefit Promotion - How To: Define the conditions for Value based Slab wise Benefit Promotion
Allocate the promotion to the particular store - How To: Manage Allocation of Promotions to Stores
Any promotion which has the Highest Priority will be resolved first - How To: Edit Priority of a Promotion
Block the allocated promotion for sync. Go to Allocation > Action > Block for Sync.
Sample Testing of the created and allocated promotion - How To: Use Sample Testing of Promotion
Unblock the tested promotion for sync. Go to Allocation > Action > Unblock for Sync.
Sync the Promotion from HO to store.
Now Apply the promotion in the POS - How To: Apply Promotion in POS

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