Promotion is a business tool to influence customers towards buying the products and/or services. This tool might be Advertising or other forms of it like Direct Selling etc. The word Promotion is also used specifically to refer to a particular offer given by the retailer to the customer for a specific time on specific products to boost sales.
Discounts v/s Promotions
The major difference between the Discounts and Sales Promotions is that in case of discount you will need to provide it manually on the bill or maybe on the item; whereas, in case of sales promotion, it is automatically considered while saving the bill when the item is existing in the promotion. In GINESYS, the Sales Promotion is decided by the Head-Office and is flown from there to the stores, no changes can be made, whereas in case of Discounts, although it flows from Head-Office, discount can be provided on the need basis.
This article is a collation of all articles that will enable creation and management of Promotion through GINESYS in the mentioned order:
- The number and type of products carried by retailers for purchase by consumers is defined as an Assortment of products - Adding and Editing Assortments
- Defining a promotion is creating an offer for the customer with a buying condition which when fulfilled can get the customers good deals from their purchase - Defining a Promotion
- Conditions for Promotions involving Benefit Value Assortments - Defining the conditions for Promotions involving Benefit Value Assortments
- Conditions for Quantity based Simple Benefit Promotions - Defining the conditions for Quantity based Simple Benefit Promotions
- Conditions for Quantity based Slab wise Benefit Promotion - Defining the conditions for Quantity based Slab wise Benefit Promotion
- Conditions for Value based Slab wise Benefit Promotion - Defining the conditions for Value based Slab wise Benefit Promotion
- Conditions for Promotions involving Benefit Value Assortments - Defining the conditions for Promotions involving Benefit Value Assortments
- Allocate the promotion to the particular store - Managing Allocation of Promotions to Stores
- Any promotion which has the Highest Priority will be resolved first - Editing Priority of a Promotion
- Block the allocated promotion for sync. Go to Allocation > Action > Block for Sync.
- Sample Testing of the created and allocated promotion - Using Sample Testing of Promotion
- Unblock the tested promotion for sync. Go to Allocation > Action > Unblock for Sync.
- Sync the Promotion from HO to store.
- Now Apply the promotion in the POS - Applying Promotion in POS
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