Introduction :

Price point analysis is a crucial and dynamic aspect of retail strategy that plays a pivotal role in influencing consumer behavior, driving sales, and ultimately determining the profitability of a retail business. It involves the systematic evaluation of product pricing strategies based on a range of factors, including market dynamics, consumer preferences, competition, and cost structures. It seeks to strike the delicate balance between setting prices that attract customers, generate revenue, and maintain healthy profit margins.

Dashboard:

In price point module user can identify the product performance based on the price bucket.(MRP or RSP) It allows user to understand, how price bucket affect the growth of business and sales.

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Custom :

In which the user can set flexible price and it serves as a powerful tool for analyzing sales-related data and pinpointing high-value items within a retail assortment.

This module empowers users to create and customize price buckets according to their specific business needs. Price buckets can be defined based on various criteria such as price ranges, product categories, or other relevant attributes. Users have the flexibility to set and adjust these price buckets at any time, ensuring they align with evolving business strategies.

The primary objective of this system is to identify high-value items that contribute significantly to revenue and profitability. By assessing sales performance within each price bucket, users can pinpoint products that consistently deliver high returns. These are the items that have the potential to maximize profitability and warrant special attention.

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