We’re excited to announce that the latest information is now available on our new site, the Ginesys One Wiki!. Visit the site for up-to-date resources and insights. We look forward to continuing to support you there!
We’re excited to announce that the latest information is now available on our new site, the Ginesys One Wiki!. Visit the site for up-to-date resources and insights. We look forward to continuing to support you there!
Managing Loyalty Benefit & Card through Ginesys POS Management
Loyalty is a tool by which retailers try to ensure repeat purchases. It determines the value, earned by the customer through his initial purchase, which can be used by him to earn subsequent benefits. In other words, the most basic functionality of a loyalty program is to reward customers for making a purchase. Customers give the retailer their business, and retailers give them a percentage back as points to encourage them to stay loyal. The amount retailers give back is up to them. When retailers give a customer points, they are providing value with an associated cost.
This article is a collation of all actions that will enable creation and management of Loyalty through GINESYS:
The benefits that will be provided to the customer-members of the loyalty program are defined in Ginesys HO.- How To: Create Loyalty Benefit.
The customer can only be given the benefits associated with loyalty through Loyalty Cards. - How To: Add Card Type.
Create Cards to Ginesys POS. - How To: Create Card for Ginesys POS.
Allocate the created cards to the particular site - How To: Allocate Card To Ginesys POS
Then Sync from HO to POS.
Convert customers to loyal ones is by collecting, organizing, and managing the customer information at the time of executing the sale or store visit. - How To: Add Customer at Store/POS Back Office.
Convert an existing customer to loyal; one in time of editing the customer details. - How To: Manage Customer at the Store or How To: Manage the Customer through Store Control Menu in POS Back Office
When a customer wants to redeem points accumulated on his Loyalty Card, it is done using a Redemption Token. - How To: Adjust a Redemption Token in Ginesys POS.
Note: Ginesys loyalty had a concept of Shadow Points implemented for proper handling of loyalty points. But some of our loyalty partners have a different system and do not employ the concept of shadow points. So now Ginesys has updated its POS process flow for smoothing the interface with third party loyalty providers. (From HO version 11.139.0 onward)